CNH Industrial is bracing for another difficult year in 2025, forecasting a 13% to 18% drop in agricultural equipment sales and a 5% to 10% percent decline in construction equipment sales compared to 2024.
The downturn follows 2024 year, where tractor and combine sales fell sharply across multiple regions. In response, CNH is cutting production below retail demand, reducing costs, and focusing on inventory management to stabilize its financial position.
CNH’s fourth-quarter results reflected these struggles, with net sales declining 31% due to weak demand and dealer inventory reductions. Despite these challenges, CNH aims to navigate the tough market by controlling expenses and streamlining operations.
Photo Credit: CNH Industrial
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